- Mental Wellness Supplements
With stress and sleep disorders on the rise, mental health support is in high demand.
👉 Trending ingredients: Ashwagandha, L-Theanine, GABA, 5-HTP, Magnesium
👉 Key Benefits: Reduces anxiety, improves focus, and supports better sleep - Beauty from Within
Still booming—especially in the anti-aging and skin-glow segments.
👉 Trending ingredients: Marine Collagen Peptides, Astaxanthin, Ceramide, Hyaluronic Acid
👉 Key Benefits: Radiant, youthful skin—no makeup needed - Clean Label & Vegan Supplements
Perfect for health-conscious and plant-based consumers.
👉 Trending ingredients: Plant-derived vitamins, Pea Protein, Rice Protein, Vegan B12
👉 Key Benefits: Animal-free, eco-friendly nutrition - Gut Health Support (Prebiotics & Probiotics)
A healthy gut = strong immunity, clear skin, and balanced mood.
👉 Trending ingredients: Synbiotics, Postbiotics, FOS, Inulin, Bacillus coagulans
👉 Key Benefits: Improves digestion, boosts immunity, reduces bloating - Personalized Nutrition
Next-gen supplements tailored to your body’s unique needs—based on health tests or DNA.
👉 Trending formats: Custom plans by blood type, age, gender
👉 Key Benefits: “You choose what truly works for your body” - Active Aging (Workforce & Senior Focus)
Targeting joint, bone, brain health, and energy restoration.
👉 Trending ingredients: Calcium, Vitamin D3, Glucosamine, CoQ10, Resveratrol
👉 Key Benefits: Stay active, energized, and healthy at every age - Convenience-First Formats
Consumers crave easy, fuss-free supplements.
👉 Trending formats: Jelly sticks, Drink powders, Sublingual sprays, Gummies
👉 Key Benefits: Perfect for modern lifestyles—portable, quick, enjoyable
Innovation to Watch:
- Nano-delivery technology – Enhances absorption of nutrients
- AI-Powered Nutrition – AI-driven health insights for custom supplement plans
- Sustainable Packaging – Biodegradable or refillable options to reduce waste
Tips for Supplement Brands:
- Prioritize safety and transparency (ingredient sourcing, lab test results)
- Highlight clear value propositions (e.g., “reduces stress,” “glowing skin from within”)
- Partner with innovative OEM/ODM manufacturers who stay ahead of trends